These are difficult times for us all, business has changed. This is a fact that is understood and accepted. But what your business is doing during this time to plan and prepare for the coming weeks and months needs to be communicated.
Whilst planning for an interim or even ‘new Norm’ business model, please do consider the values and vision you will retain (and perhaps even evolve) moving forward. These have been integral to your existing success and are the two key areas that people often want to know about most.
And how you communicate your values and vision (and the mission you have in place to achieve the latter), is fundamental for how your business will be perceived.
The scope of topics in the media will widen. The noise from all businesses, including competitors when we attempt to ‘return to normal’ will be deafening. Make sure you are fully equipped to lead with a strong message, proof points and, most of all, stories to take your audience on your journey with you.
If you would like to test these messages and work through your storytelling technique in advance, I am offering Zoom-led Bite-sized Training Sessions for Leaders. To find out more, please contact me.