Handling Tricky Questions
Building Media Relationships
December 16, 2019
Handling Tricky Questions
Have you ever been in the middle of a conversation where the person you’re speaking to asks you a question right out of the blue that you wish you’d not been asked? That you don’t have the answer to but know it’s important? That you know that by answering in any capacity will put you in a corner you don’t want to be in?
Cue media training…. But it’s not all about the media!
Many spokespeople use media training as a structure to focus on handling tricky questions. Consider replacing ‘media’ for ‘general stakeholder engagement’ – feeling comfortable to deliver company messages and personal anecdotes in a sincere and engaging way. Swap investigative journalist for unhappy customer and you’ll need similar techniques.
How can media training help?
Well, part of my workshop’s purpose is to identify all the tricky questions that could be asked and work out how best to navigate them – to end on more neutral, if not positive ground. Training can help build confidence and give tips on how best to prepare for the worst.
Handling a difficult question isn’t easy – but it can be done – and you might just end up enjoying it more than answering the easier ones! Please get in touch if you’d like to know more.
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Please complete the form to outline what you are looking for so that I can quickly work towards a no-obligation quote. Fees can vary depending on number of delegates, preparation requirements and location of training.
