And this is a key point – whilst it is often expected that only the head of a business should be a company spokesperson, many businesses can greatly benefit from the ability to lean on multiple spokespeople of varying levels.
Consider that each spokesperson will probably have a specialism and can therefore speak with appropriate relevance to specific audiences.
Consider also, that each spokesperson offers a different personality and tone of delivery – and therefore one person might be a better match than another to meet the need of the job at hand.
And whilst many businesses will have corporate messages that every spokesperson is expected to learn by rote, consider that a spokesperson is only listened to when they are authentic and sincere.
Messages can be beneficial, but it is the way they are delivered that is important – and this might need each spokesperson to find their own words and stories to bring them to life.
Anyone can be a spokesperson, but to be a great spokesperson takes training and practice. Anyone can deliver a message, but only a great spokesperson will make sure it is not only heard but understood.
If you are ready to be a spokesperson, start with the best foot forward. Be prepared. Start with media training.