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I have had the pleasure of training many business executives with wide-ranging titles, from sales directors and product managers to Managing directors and CEOs.

These are difficult times for us all, business has changed. This is a fact that is understood and accepted. But what your business is doing during this time to plan and prepare for the coming weeks and months needs to be communicated.

Over the years I’ve seen and delivered variations of media training – from one-to-one, highly-focused sessions, to theory presentations delivered from a stage to multiple executives. There is no right or wrong, but I do believe there is a best way…

In the PR world, journalist relationships are incredibly important. It’s a two-way process – the PR person needs a journalist’s help to get a client’s story into a publication or programme; the journalist needs the PR person to help provide interesting angles to topics that will resonate with their audience.