Communication has changed. So has the way I train it.
Meet Rebecca Jabbar
I began my career in PR more than 28 years ago, at a time when press releases were posted to journalists and communication opportunities were far fewer than they are today.
Since then, the world has changed dramatically. Organisations now communicate across media interviews, presentations, customer meetings, podcasts, webinars, internal communications and social media. More people than ever are expected to represent their organisations, often with very little preparation and under increasing pressure.
One thing, however, has never changed: people still want to connect with people.
Helping organisations prepare for these moments has become one of the most rewarding parts of my career, but what continues to fascinate me isn't communication itself. It's understanding why talented, knowledgeable people sometimes struggle to communicate what they know when it matters most.

I've always been curious
Communication has always been part of my life.
As a child, I loved performing, whether singing solos, taking part in school productions or later studying Performing Arts, Music and English Literature. Standing on a stage never really worried me.
Professional communication, however, was something completely different.
I still remember speaking to an audience of around 500 people shortly after being promoted into a management role. Despite years of performing, this felt entirely different. Suddenly, I wasn't thinking about the audience enjoying the experience. I was questioning every word.
- 'Will I explain this properly?'
- 'Will people switch off?'
- 'Will they trust what I'm saying?'
That experience made me realise that performing and professional communication aren't the same thing.
From that moment, I became fascinated by understanding what really helps people communicate with confidence when the stakes are high.
The Question That Changed Everything
Over the years, I noticed something else.
Many communication workshops focused on telling people what to do.
- Slow down
- Smile
- Make eye contact
- Prepare more
- You're never 'off the record'
Useful advice, certainly.
But I found myself asking different questions.
- Why do intelligent people suddenly go blank?
- Why do some people overprepare until they're exhausted?
- Why do others struggle to answer questions they know the answers to?
- Why does confidence disappear the moment a camera appears or an audience grows?
The more I explored these questions, the more I realised that lasting improvement doesn't come from collecting more presentation tips. It comes from understanding why someone is struggling and giving them practical ways to overcome it.
That's why every workshop I design goes beyond advice. I want people to leave with practical frameworks they can use repeatedly, adapting them to interviews, presentations, customer conversations, conferences and every communication opportunity that follows.
The Sessions I Love Most
People often assume my favourite sessions are those with experienced spokespeople or confident presenters.
The truth is, they're often the ones I've been warned about beforehand.
- The reluctant participant.
- The person who doesn't think they need training.
- The expert who's convinced communication simply isn't their thing.
- Or the leader carrying the quiet pressure of believing they should already know how to do it.
These conversations are incredibly rewarding because they remind me that communication is never just about words. It's about confidence, expectations, identity and trust.
Helping someone leave a workshop feeling more capable than when they arrived will never stop being one of the most satisfying parts of my job.
In fact, some of my favourite feedback has come from people who admitted they were reluctant to attend in the first place, only to tell me afterwards that they wished we'd had even longer together.
What Clients Can Expect
No two organisations are the same, so no two workshops should be either.
Every session is built around your people, your communication challenges and your objectives. Whether I'm working with senior leaders, subject matter experts, customer-facing teams or future spokespeople, my aim is always the same: to create practical, engaging training that people will continue using long after the workshop has finished.
Because great communication isn't about becoming a polished performer.
It's about helping people understand themselves, trust their expertise and communicate in a way that feels authentic, credible and genuinely human.
After all, that's what audiences remember.
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