Communication has changed. So has the way I train it.

Meet Rebecca Jabbar

I began my career in PR more than 28 years ago, at a time when press releases were posted to journalists and communication opportunities were far fewer than they are today.

Since then, the world has changed dramatically. Organisations now communicate across media interviews, presentations, customer meetings, podcasts, webinars, internal communications and social media. More people than ever are expected to represent their organisations, often with very little preparation and under increasing pressure.

One thing, however, has never changed: people still want to connect with people.

Helping organisations prepare for these moments has become one of the most rewarding parts of my career, but what continues to fascinate me isn't communication itself. It's understanding why talented, knowledgeable people sometimes struggle to communicate what they know when it matters most.

I've always been curious

Communication has always been part of my life.

As a child, I loved performing, whether singing solos, taking part in school productions or later studying Performing Arts, Music and English Literature. Standing on a stage never really worried me.

Professional communication, however, was something completely different.

I still remember speaking to an audience of around 500 people shortly after being promoted into a management role. Despite years of performing, this felt entirely different. Suddenly, I wasn't thinking about the audience enjoying the experience. I was questioning every word.

  • 'Will I explain this properly?'
  • 'Will people switch off?'
  • 'Will they trust what I'm saying?'

That experience made me realise that performing and professional communication aren't the same thing.

From that moment, I became fascinated by understanding what really helps people communicate with confidence when the stakes are high.

The Question That Changed Everything

Over the years, I noticed something else.

Many communication workshops focused on telling people what to do.

  • Slow down
  • Smile
  • Make eye contact
  • Prepare more
  • You're never 'off the record'

Useful advice, certainly.

But I found myself asking different questions.

  • Why do intelligent people suddenly go blank?
  • Why do some people overprepare until they're exhausted?
  • Why do others struggle to answer questions they know the answers to?
  • Why does confidence disappear the moment a camera appears or an audience grows?

The more I explored these questions, the more I realised that lasting improvement doesn't come from collecting more presentation tips. It comes from understanding why someone is struggling and giving them practical ways to overcome it.

That's why every workshop I design goes beyond advice. I want people to leave with practical frameworks they can use repeatedly, adapting them to interviews, presentations, customer conversations, conferences and every communication opportunity that follows.

The Sessions I Love Most

People often assume my favourite sessions are those with experienced spokespeople or confident presenters.

The truth is, they're often the ones I've been warned about beforehand.

  • The reluctant participant.
  • The person who doesn't think they need training.
  • The expert who's convinced communication simply isn't their thing.
  • Or the leader carrying the quiet pressure of believing they should already know how to do it.

These conversations are incredibly rewarding because they remind me that communication is never just about words. It's about confidence, expectations, identity and trust.

Helping someone leave a workshop feeling more capable than when they arrived will never stop being one of the most satisfying parts of my job.

In fact, some of my favourite feedback has come from people who admitted they were reluctant to attend in the first place, only to tell me afterwards that they wished we'd had even longer together.

 

What Clients Can Expect

No two organisations are the same, so no two workshops should be either.

Every session is built around your people, your communication challenges and your objectives. Whether I'm working with senior leaders, subject matter experts, customer-facing teams or future spokespeople, my aim is always the same: to create practical, engaging training that people will continue using long after the workshop has finished.

Because great communication isn't about becoming a polished performer.

It's about helping people understand themselves, trust their expertise and communicate in a way that feels authentic, credible and genuinely human.

After all, that's what audiences remember.

Testimonials


"100% of participants are ‘highly likely’ to recommend the workshop to others."

  • Tim Matthews
    A great course, which helped to look at how to deal with media and what they might be asking. Also helped me understand what I need to work on
    Tim Matthews
    Senior Product Manager
  • Thought provoking!! Good focus, amazing. I wish Rebecca could be there with us when we meet some journalists!
  • Jess
    Brilliant for changing how you think about things, especially if you don’t have a background in speaking to the media
    Jess
    Head of Marketing, Vestel B2B
  • Marcos Placona
    If you're scared of getting in front of the media, this is for you. Great way to think about what stories you can tell and bring the conversation to a tone you're happy with
    Marcos Placona
    Developer Evangelism Manager (Twilio)
  • Senior Director, Marketing (Twilio)
    Fabulous session! Learned so much!
    Senior Director, Marketing (Twilio)
    Tricia Miller
  • Head of Leadership and Development
    Thank you for running a highly professional and energetic workshop that added real value, especially within the very limited time frame we gave you. The feedback I’ve gotten so far from our delegates has been very positive…..and rightly so!
    Head of Leadership and Development
    Anonymous
  • Jaap Van 't Ooster
    Powerful, straight forward to understand concepts followed by strong practice with very effective feedback - overall feeling of pleasure, fun and satisfaction
    Jaap Van 't Ooster
    Managing Director
  • David Preskett
    The session was fun, challenging, motivating and inspiring
    David Preskett
    Senior Sales Director, Canon
  • Ozgur Yitiger,
    Rebecca's energy, knowledge and attitude was so involving, motivating and engaging. I did enjoy the training and learned a lot
    Ozgur Yitiger,
    Country Director
  • Joerg Gugel
    The media training really helped me to see interviews as an opportunity rather than a risk. I also now feel confident to help the journalist to write a nice story
    Joerg Gugel
    Managing Director
  • Christer Byfors
    The session was a great combination of theory and practical exercises - thanks for a great day!
    Christer Byfors
    Director ITCG Norway
  • PR Manager
    People loved your training! The participants all told me it was excellent!
    PR Manager
    Technology Company
  • Product Marketing Manager
    It was great! I now understand how to elevate our story above our marketing and sales messages to really cut through the noise of our competitors
    Product Marketing Manager
    International Technology Company
  • CFO
    I found it incredibly helpful. It was fast-paced, and enjoyable too.
    CFO
    Energy Technology Company
  • Business Development Director
    I wasn't exactly sure what else I might learn as I'd had media training before, but it was vastly different - for the better! I've learnt so much and have a completely different, more positive perspective on what to do and how to get the right message across. Thank you!
    Business Development Director
    Energy Technology Company
  • Wendy Miles
    I have attended several media training sessions over the years and yours stood out from the rest. Your enthusiasm and presentation is outstanding. Your ability to pick up on Toshiba messaging is most impressive. It was a pleasure to sit in on the day and I know the team got a lot out of it too - they told me how much they enjoyed it.
    Wendy Miles
    Toshiba
  • Maria Winslow
    I have found working with Rebecca invaluable. She is friendly, approachable, professional and efficient. I feel very lucky to work with someone so knowledgeable and who has such a wealth of experience. We now work in a different way and easily differentiate ourselves from any competition in the local area.
    Maria Winslow
    Winslow Skincare
  • Claudio d'Amore
    Working with Rebecca has been very helpful, it allowed us to clarify who we are, what we do and what we should keep doing. She knows her job and she is also very nice to work with.
Brand Experience

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