Brand Champion Training
It is not a given that job experience and knowledge is enough.
A successful spokesperson today needs to be a Brand Champion.
Someone who is Credible, Confident, Authentic.
A Storyteller, a Conversationalist, A Human Being.
And who is able to truly Champion the Brand to Internal and External audiences. Via multiple platforms.
"100% of participants are ‘highly likely’ to recommend the workshop to others."
A great course, which helped to look at how to deal with media and what they might be asking. Also helped me understand what I need to work on
Thought provoking!! Good focus, amazing. I wish Rebecca could be there with us when we meet some journalists!
Brilliant for changing how you think about things, especially if you don’t have a background in speaking to the media
If you're scared of getting in front of the media, this is for you. Great way to think about what stories you can tell and bring the conversation to a tone you're happy with
Fabulous session! Learned so much!
Thank you for running a highly professional and energetic workshop that added real value, especially within the very limited time frame we gave you. The feedback I’ve gotten so far from our delegates has been very positive…..and rightly so!
Powerful, straight forward to understand concepts followed by strong practice with very effective feedback - overall feeling of pleasure, fun and satisfaction
The session was fun, challenging, motivating and inspiring
Rebecca's energy, knowledge and attitude was so involving, motivating and engaging. I did enjoy the training and learned a lot
The media training really helped me to see interviews as an opportunity rather than a risk. I also now feel confident to help the journalist to write a nice story
The session was a great combination of theory and practical exercises - thanks for a great day!
People loved your training! The participants all told me it was excellent!
It was great! I now understand how to elevate our story above our marketing and sales messages to really cut through the noise of our competitors
I found it incredibly helpful. It was fast-paced, and enjoyable too.
I wasn't exactly sure what else I might learn as I'd had media training before, but it was vastly different - for the better! I've learnt so much and have a completely different, more positive perspective on what to do and how to get the right message across. Thank you!
I have attended several media training sessions over the years and yours stood out from the rest. Your enthusiasm and presentation is outstanding. Your ability to pick up on Toshiba messaging is most impressive. It was a pleasure to sit in on the day and I know the team got a lot out of it too - they told me how much they enjoyed it.
I have found working with Rebecca invaluable. She is friendly, approachable, professional and efficient. I feel very lucky to work with someone so knowledgeable and who has such a wealth of experience. We now work in a different way and easily differentiate ourselves from any competition in the local area.
Working with Rebecca has been very helpful, it allowed us to clarify who we are, what we do and what we should keep doing. She knows her job and she is also very nice to work with.
Brand Champion Training Workshops
Workshops are a seamless mixture of media training and presentation skills training.
They equip spokespeople with the tools and techniques to execute compelling interviews,
to control difficult or hostile questions,
and deliver memorable soundbites regardless of opportunity or platform.
Workshops can be organised for just one person or a group,
and can be delivered at clients’ offices or via online training tools.
Who will benefit from Training?
Spokespeople who want to truly be successful Brand Champions.
To be able to:
- Be confident in preparing quickly and effectively for any speaker engagement (podcasts, virtual & F2F meetings, press conferences, journalist interviews, Town Hall meetings, videos etc.)
- Align brand and corporate messaging with being authentic to be listened to AND understood
- Understand the audience and how best to give them value
- Know how to handle questions that can’t or shouldn't be answered
- Know how to communicate clearly and successfully through storytelling.